Process & intentions.
For this CFC project, I aimed to create a coherent, welcoming visual universe deeply rooted
in the values of the local creative community of young professionals aged 18 to 25.
Visually, I combined an elegant serif typeface with pixel-based typography to symbolize the
meeting point between traditional artistic crafts and modern digital practices.
I designed a soft color palette and a warm visual atmosphere inspired by contemporary editorial
references.
I also produced a series of photographs highlighting artists’ hands and their tools rather
than their faces, representing each discipline while emphasizing the authenticity of the
creative gesture.
